| Type | IBM Subsidiary |
|---|---|
| Industry | Enterprise Marketing Management (EMM) |
| Founded | 1992 by Yuchun Lee, Ruby Kennedy and David Cheung |
| Headquarters | Waltham, MA |
| Key people | Yuchun Lee, CEO Kevin Shone, CFO |
| Products | Unica Campaign Unica CustomerInsight Unica Detect Unica Interact Unica Leads Unica Marketing Operations Unica NetInsight Unica NetTracker Unica PredictiveInsight |
| Website | http://www.unica.com |
Unica is a brand within IBM's software group comprising multiple enterprise marketing management products.
When purchased by IBM, Unica was managed by Yuchun Lee and Kevin Shone and had 500 employees.
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Unica was founded in 1992 by Yuchun Lee, Ruby Kennedy and David Cheung. The company is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, the Netherlands, Singapore, Spain, and the UK. They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceuticals markets.
Unica has a wide variety of customers ranging from the American Cancer Society to Yale University. Other well-known companies include:
Unica has 1,500 organizations for its customers spanning six continents and 30 different countries, including Australia, Benelux, France, Germany, India, Singapore, Spain, United States, and the United Kingdom.
The company has been identified, by Gartner Research, as the clear market leader for multichannel campaign management software.[1]
The company has been identified, by Forrester Research, as the market leader in Web Analytics and Cross-Channel Campaign Management solutions. [2] [3]